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Saturday, December 17, 2011

Perception

Visual graphics should be used to convey information faster and in a more relative fashion than the numbers driving the graphic.  However, scales can be selected that cause the graphic to convey misinformation.    An example can be found by clicking on the title to this post, Perception.  That will take you to my SkyDrive where you can download and print the PDF document entitled, "MisinformationFromAICPA2011".



2 comments:

GeneP said...

In addition to using an inappropriate scale to misinform, the AICPA 2011 annual report graph uses color to show a progression from 'cool green' to 'red hot'.

GeneP said...

The combination results in a less than 1% membership growth appear to be 'dramatic growth.'